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Chinas Convention and Exhibition Economy

Date of release:2018-08-29 Author:爱博展览 Click:

oday, the exhibition company talks about the development of China's exhibition, exhibition economy has increasingly become an important part of national income!




Initial Rising Stage (1951-1980)




In 1951, China participated in the Leipzig Spring Exposition for the first time, marking the beginning of the development of exhibition industry in New China. In 1953, the China Trade Promotion Association (CCPIT) hosted the Industrial Exhibition of the German Democratic Republic, an exhibition to China after the founding of New China. Since then, China's exhibition industry has entered the initial stage.




During this period, both overseas exhibitions and exhibitions in China have made considerable progress. From 1951 to 1980, CCPIT organized more than 400 overseas exhibitions for the purpose of publicizing the achievements of New China's construction. From 1953 to 1978, China hosted 112 exhibitions in China in order to promote friendship between China and other countries in the world.




Generally speaking, the number of exhibitions in the initial stage is small, the level of specialization and organization is not high, most of them do not have the characteristics of modern trade exhibitions, and the consciousness of taking exhibitions as industrial development has not yet formed. The completion of China International Exhibition Center marks the end of the history of China without large exhibition halls. China's exhibition industry has entered the 20 years of rapid development after the reform and opening up.




Rapid Development Stage (1981-2000)




From 1980 to 2000, with the gradual deepening of China's economic restructuring and the continuous expansion of opening up, China's exhibition industry ushered in a period of vigorous development.




In 1978, the Twelve Countries Agricultural Machinery Exhibition was successfully held in Beijing by the China Trade Promotion Association, which was the first international exposition held in China since the founding of the People's Republic of China. After that, Beijing, Shanghai, Dalian, Zhuhai and other cities have emerged a number of well-known professional exhibitions in Asia and even in the world, such as China International Textile Machinery Exposition, International Machine Tool Exhibition, Beijing International Automobile Exhibition, Dalian Fashion Exposition, Zhuhai Air Exposition and so on.




In addition, the overseas exhibition has also undergone major changes. Its landmark event is that CCPIT organized a delegation to participate in Switzerland's "Basel Sample Exposition" in 1986. The trade and professionalism of the exhibition has been greatly strengthened. It is a milestone in the history of the development of China's overseas exhibition and marks the beginning of China's exhibition industry and the modern International Exhibition industry. Connect with the track.




Up to 2000, China has initially formed a pattern of independent exhibition, coming to China exhibition and going abroad exhibition. The government or relevant departments, associations/chambers of commerce, state-owned exhibition companies, private exhibition companies, joint venture exhibition companies and other main bodies have organized exhibitions. The exhibition industry has become specialized and market-oriented. In 2001, the German three exhibition giants and Shanghai Pudong Land Development (Holdings) Co-invested in the construction of Shanghai New International Expo Center, marking the beginning of the international exhibition giants entering the Chinese market in a large scale.




Industrial upgrading stage (2005-today)




By 2005, China's exhibition industry had achieved a qualitative and quantitative leap, covering machinery, electronics, communications, petrochemical, instrumentation, watch jewelry, clothing, banking, building materials and other industries; the organizers of the exhibition formed the government, associations (chambers of commerce), foreign trade companies, state-owned and private exhibition companies, and Sino-foreign joint ventures. The new pattern of multi-level and multi-channel exhibition by exhibition companies and foreign-funded exhibition companies; the degree of marketization of exhibition industry has increased significantly; some overseas exhibition companies, as co-sponsors and organizers, have begun to intervene in mainland exhibitions.




It is precisely based on the above characteristics that this period is known as the "industrial upgrading stage" of China's exhibition industry. The main characteristics of this period are a large number of foreign investment in the exhibition market, the emergence of brand exhibitions, the diversification of exhibition organizers, the stage of marketization and internationalization (2005-now), January 2005, UFI, IAE. M) and the Independent Exhibitor Association (SISO) co-sponsored the first China Conference and Exhibition Economic International Cooperation Forum, which has aroused tremendous repercussions at home and abroad. The state then issued a series of incentive policies to promote the development of China's exhibition industry, including Several Opinions of the State Council on Accelerating the Development of Service Industry (2007), Planning for the Revitalization of Cultural Industry (2009), and Guiding Opinions on Promoting the Development of the exhibition industry during the Twelfth Five-Year Plan (2011). In 2015, the State Council promulgated Several Opinions on Further Promoting the Reform and Development of the Exhibition Industry. For the first time, the State Council clearly proposed that the reform of the management system of the exhibition industry should be comprehensively deepened and the development of the exhibition industry should be accelerated.




With the acceleration of market-oriented process in China, the exhibition industry has changed from a government-led pattern to a market-oriented one. On the main body of exhibition organization, the exhibition industry has formed a multi-mode of exhibition organization, which has been transformed from government-led exhibition organization to government (including government and departments, government provisional institutions, trade promotion and other semi-official trade promotion agencies), industry associations, state-owned enterprises, private enterprises and foreign-funded enterprises. The exhibition industry has gradually transformed from traditional industry to strategic emerging industry. The number of exhibitions in manufacturing, information, cultural and service industries has increased, reflecting the trend of initial transformation and upgrading. The exhibition cities have gradually shifted from first-tier cities such as Beijing, Shanghai and Guangzhou to second-tier and third-tier cities. The Convention and Exhibition economic belt in Northeast and Midwest has gradually formed, and the Convention and exhibition economy has shown a comprehensive blooming situation.




In terms of internationalization, more and more UFI, ICCA and FKM associations have certified China's exhibition projects and institutions. Famous international exhibition companies come to China to hold exhibitions, and some international brands of exhibitions have been transplanted to the Chinese market. The mode of joint exhibition run by Chinese and foreign enterprises is not uncommon. Sino-foreign joint venture exhibition enterprises


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