At present, China has become an exhibition service country. According to statistics, in 2015, China's exhibition industry grew steadily, with an exhibition area of more than 110 million square meters, forming three major industrial clusters around the Bohai Sea, the Yangtze River Delta and the Pearl River Delta. At the same time, the construction of exhibition venues is in the ascendant, with a total area of nearly 9 million square meters and more than 1.8 million square meters under construction. However, there are some problems in China's exhibition industry, such as unreasonable structure, imperfect policies and weak international competitiveness. Recently, the seminar on green exhibition development in China, sponsored by the Circulation Industry Promotion Center of the Ministry of Commerce, was held during the 4th Beijing Fair to promote the concept of low-carbon green development and guide exhibition service enterprises to enhance environmental awareness, which became the consensus of participants.
Lu Zhengmin, director of the Circulation Industry Promotion Center of the Ministry of Commerce, said at the forum that, unlike the traditional convention and Exhibition model, Green Convention and exhibition takes sustainable development as its principle and information technology and new material application as its carrier. It is a new development model and also an ecological system running through the upstream and downstream of Convention and Exhibition industry. Zhou Qiang, deputy director of the Circulation Industry Promotion Center of the Ministry of Commerce, said that during the 13th Five-Year Plan period, China's exhibition industry will have great development and green exhibition will surely make a difference.
Since the 1990s, some European and American countries have launched green exhibition service guides and corresponding standards, which opened the prelude of global green exhibition practice. China's green exhibition concept and service system has just started. From Beijing Olympic Games to Shanghai World Expo, from Xi'an World Park Expo to Guangzhou Canton Fair, although there are successful cases, the green awareness of the whole industry needs to be popularized, and the relevant industry chain needs to be improved.
Zhao Shuping, head of an exhibition company in Germany, said that the area of garbage produced in the exhibition usually accounts for 50% of the total area. Half of the garbage is abandoned, most of which are decoration materials and promotional materials, which waste astonishing. Zhao said that for green exhibitions, the first thing to consider is to use recycled or recycled materials to avoid excessive use of wood. At the same time, online registration and copy information with U disk, use modular or portable props, rent local goods as far as possible, accurately plan the logistics route map, avoid carbon emissions transportation, so as to achieve both efficiency and environmental protection.
According to the relevant person in charge of the Department of Service Trade and Trade Services of the Ministry of Commerce, the Department of Service and Trade of the Ministry of Commerce will take energy conservation and environmental protection as an important evaluation index for the Ministry of Commerce to guide and support the exhibition, so as to promote the concept of low-carbon environmental protection and green development and guide exhibition enterprises to enhance environmental awareness. The official also disclosed that in order to solve the problems of irrational structure and weak international competitiveness of China's exhibition industry, the State Council promulgated in 2015 "Some Opinions on Further Promoting the Reform and Development of the Exhibition Industry". The General requirements of "Several Opinions" are to adhere to the direction of specialization, internationalization, branding and informationization, actively promote the market-oriented process, advocate the concept of low-carbon, environmental protection and green, accelerate the transformation and upgrading of the exhibition industry, and strive to promote the development of China from a big country in the exhibition industry to a powerful country in the exhibition industry. The Ministry of Commerce regards "Several Opinions" as the foothold to promote the healthy development of the exhibition industry, to promote the overall coordination of various departments and regions, and to strengthen the policy landing.
Many experts have put forward suggestions on how to realize green exhibition in China's exhibition industry. They appealed that the promotion of green exhibition should strengthen the social responsibility of exhibition enterprises and the overall awareness of green environmental protection of exhibition practitioners, especially the leading enterprises and key enterprises in all links of the industry chain, and should be taken as the pioneering enterprises to promote green exhibition. At present, the organizers of large-scale exhibitions in China have become the pioneers of green exhibitions. Among them, the Asia-wide Super Exhibition Service Canton Fair has launched a green exhibition program since 2013. During the implementation process, the organizers put forward relevant measures and plans for green exhibition, green conference, green exhibition and green withdrawal, with remarkable results.